CHALLENGE THE WHY
"Challenge The Why" is a program tailored to question your existing perceptions about business and marketing, and to clarify your true objectives for your campaigns. Over a span of six months, we'll delve into a diverse set of topics. Our aim is to enhance your knowledge and comprehension in these domains, while simultaneously offering support and ensuring you implement the discussed ideas and strategies into your business operations.
The design of the Challenge The Why sessions aims to facilitate the growth of your business throughout the course's duration.
Upon joining the course, you'll be integrated into the "Challenge the Why" WhatsApp group. As part of this group, you'll have immediate access not only to the Team Orca members but also to your course peers. This space is intended for seeking advice, proposing ideas, and conducting weekly check-ins between sessions to address any challenges arising post-session.
THE MODULES
1
Time to Investigate
During this session, we'll explore what each participant hopes to gain from the course and define personal criteria for success. We'll assess your current position, identify your desired outcomes, and outline the steps necessary to achieve your objectives.
2
Competition
In this session, our spotlight is on competition. Are you familiar with your competitors? We'll delve into every facet of your competition, encompassing everything from pricing and market stance to their marketing strategies. Additionally, this session will feature an element of mystery shopping.
3
Pricing & Resources
Pricing and resources are pivotal components of a business framework. In this session, we'll explore their influence on businesses across various stages and ensure that your pricing strategy remains competitive.
4
Marketing Options
Understanding the marketing strategies, you currently employ, we'll probe into the rationale behind those choices. We'll explore alternative approaches that might benefit businesses in achieving success and discuss methods to enhance your existing marketing initiatives.
5
Marketing Plan
Having examined your existing marketing strategies and ways to refine your ongoing campaigns, we'll begin crafting a marketing plan equipped with quantifiable objectives ready for execution.
6
Action Plan & Staying Accountable
Considering all you've learned so far, we'll devise action plans to reassess and enhance your current strategies, aiming to steer you closer to your objectives. We'll establish quantifiable goals to track your progress and introduce instruments to ensure your accountability.
7
Mindset & Resilience
The realms of Business and Marketing often present challenges and inevitable obstacles. This session emphasises the role of mindset and resilience in determining business success. We'll explore tools to assist you in maintaining focus and perseverance, even in the face of setbacks.
8
Power of Conversation
Effective communication is invaluable in sales. This session explores how strategically structuring your interactions with potential customers can boost your sales success rate.
9
Planning
Possessing a sales strategy is fundamental, allowing you to understand your objectives and the means to attain them. We'll delve into methods for planning and monitoring sales trajectory, pinpointing strategies to ensure no accomplishments go unnoticed.
10
Review & Adapt
This session concentrates on evaluating the progress of your marketing plan, celebrating the successes, and identifying areas for enhancement. After assessing what's effective and what's not, we'll discuss strategies to adjust and realign efforts for better outcomes.
11
Wild Card Session
This session is tailored by those attending. It's their opportunity to direct the focus. Whether there's a topic we haven't touched upon or a subject they'd like to delve deeper into, this session is time dedicated to that.
12
Reflect & Celebrate
For the final session, we'll gather collectively to reminisce about our journey – from our starting point to our present standing. Discussing our successes, lessons learned, and evaluate our proximity to the objectives we laid out initially. To conclude, we'll commemorate our journey with a celebratory meal.